SEFU

As a new cruise business of the Ryobi Group, headquartered in Okayama, Japan, R YACHT CO., LTD. is developing SEFU, Japan’s first yacht-style cruise. We produced the visuals for the SEFU brand website.

The name “SEFU” combines “SE,” representing the Setouchi Inland Sea, and “FU,” meaning wind. It is a new travel brand that proposes a refined way of journeying by sea.

Based on the theme of “ISLAND,” the ship features a variety of spaces, including guest suites, dining, bar, wellness areas, and a marina. Together, they create a free and elevated cruise experience that brings guests closer to the sea.

Through CG and cinematic visual expression, we depicted the light of the Japanese seas, the gentle flow of time, and the material textures and serene atmosphere within the onboard spaces.

To communicate the world of the brand, we were responsible for the overall visual production for the website, including visual direction, CG production, food photography, and movie production.